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Case studies
NHL/NHLPA First Shift
The NHL/NHLPA First Shift program is designed to ensure a positive experience for new-to-hockey families. The goal is for families to experience the game at its best — to understand why so many Canadians feel an inherent love for the sport, and to...
November 18, 2019
Case studies
Midget AAA CCM Challenge
The Midget AAA CCM Challenge is a hockey tournament that pits all 15 of the Quebec Midget AAA league teams, two all-star teams (Midget Espoir and Quebec school leagues) as well as teams from outside of the province against each other. The...
November 18, 2019
Case studies
City of Laval
With a population of approximately 400 000 citizens, Laval is the third biggest city in the province. It's also one of the regions with the highest growth rate. Around 3,5 million people live within a 40 km radius of Laval, which adds up to almost...
November 18, 2019
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